Community Engagement

Bright colors bring new hope to elderly residents in São Paulo

Bright colors bring new hope to elderly residents in São Paulo

Colorful Communities®, Community Sustainability

Throughout the COVID-19 pandemic, many people around the world have experienced loneliness. In Salto, São Paulo, Brazil, the residents of the Lar Frederico Ozanam, a home for older adults, have also felt the impacts of the global crisis.

According to Camila Gazotto, PPG corporate communications analyst in Brazil, those who live at the home experience social vulnerability. “Although they are well cared for and have good living conditions, they often feel lonely and sad,” said Gazotto.

To spread cheer and brightness to their living spaces, PPG partnered with Chavão painting workshop for a COLORFUL COMMUNITIES® project to transform the home with bright shades of yellows, blues and reds and lively murals depicting their daily activities.

To meet health and safety requirements, PPG employed the help of professional painting contractors to revitalize the home’s exterior, patio, living room, living corridors and reception area.

For one resident, the new bright spaces made a world of difference. “I completely love the paintings and the chosen colors. When I stopped to look around at all the renewed spaces at the place we call home, I felt a profound sense of happiness and gratitude,” said Antonio, a Lar Frederico Ozanam resident.

In celebration of the project’s completion, each of the 40 residents had an opportunity to create their own colorful ceramic planter using paint shades from PPG’s Color Palette of the Year.

“This was such a pleasing activity for the residents and we feel that they created a special connection with PPG by using our colors on their personal objects,” said Gazotto.

This project marks the second Colorful Communities project in 2020 for PPG and Chavão painting workshop, who previously joined together to revitalize the van that transports the Lar Frederico Ozanam residents to medical appointments and family visits. Learn more here.

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